October 11, 2024 witnessed the timely arrival of the Tianfu Book Fair, enveloped in the captivating fragrance of osmanthus blooms. Chengdu, the city enamored with reading activities, and welcomed its annual literary extravaganza.
This year's Tianfu Book Fair exceeded expectations in scale, showcasing a principal venue sprawling across an impressive 32,000 square meters. More than thirty publishing and media groups, five hundred branded publishing entities, over six hundred library distribution institutes, along with multitudes of cultural and creative establishments, and a dozen plus game and animation corporations participated in full vigor, both online and offline.
At 9 am on the 11th, the much-anticipated main venue of the fair unveiled its mysterious facade to the eager readers. Your virtual assistant, Little Tian, was on-site as early as possible to scout out the highlights for you, seeking out the best books, cultural creations, and more that were both delightful and budget-friendly.
01
The International Bookstore Venue:
Immerse in Original Books and Exude the International Flair
Housed within Hall 1 of the main exhibition ground, the International Bookstore Pavilion at the Tianfu Book Fair invites exploration by way of its distinctive crimson gateway. Stepping through the door reveals an immediate spectacle: the elegant leather-bound original edition of "Le Petit Prince," which, when opened, unfolds an interactive narrative design. This unique feature immerses readers in the whimsical adventures of the little prince, crafting an unforgettable experience akin to walking the paths he treads.
Beyond the trove of pristine originals hailing from nations worldwide, the International Bookstore reserves a special corner as the "Adorable Creatures Showcase." An assortment of alpaca plush toys has traversed oceans from Peru. Their genuine fur-like texture offers a tactile delight so irresistible it can melt the stoniest of hearts.
02
"Little Dogs & Cats" Bookstore:
An Adorable Invasion, Warmth by Your Side
Making its premier appearance at the Tianfu Book Fair, the "Little Dogs & Cats" Bookstore instantly captures hearts as visitors step into Hall 2. The virtual scene is brightened by the presence of "Baiwan," an endearing virtual dog manager, and "Yuanbao," an imaginative cat creative director.
This unique corner is a sanctuary for animal enthusiasts, showcasing an eclectic assortment of books centered around pets and comprehensive guides to pet lifestyles. Readers are invited into a world where the comforting presence and warmth of pets come alive through the written word. Adding to the allure are irresistibly adorable pet-themed cultural creations - ranging from plush toys to miniature charms, and exclusive merchandise featuring the bookstore's own mascots, "Baiwan" and "Yuanbao," ensuring that these delightful characters become cherished keepsakes.
03
The Gaming & Animation Venue:
Cosplayers Unite, Unlocking the Doors to the Second Element
At the Gaming & Animation Venue of the Tianfu Book Fair, a horde of cosplayers descends upon the venue, transforming the area into a vibrant hub. Renowned companies such as Tencent, Xi Shan Ju, and bilibili bring to life a holistic experience encompassing garden tours, photo ops, and interactive activities. This draws massive crowds eager to check-in and indulge in a world of fantasy. It's not merely a carnival for gaming and animation aficionados; it stands as a grand showcase of China's indigenous prowess in creating games and animations.
04
Reading Experience Venue:
Trendy Trinkets, Creative and Cultural Creations, All under One Roof
A universe unfolds within the Reading Experience Venue, where you'll discover a "cinema," a quaint general store for merchandise, stationery, open-air teahouse, and even whimsical "airport" and a Reading "Bank". The panda-themed bookstore manager, "Xuan Xiaole," also graces the scene with autumnal views from Panda Bookstore. Beyond the creative cultural products, the space is dotted with smart innovations from tech giants like iFLYTEK, Insta360, Dr. Edward's Eye Care Lamp, Seewo Learning Machine, and Yuanluobo's AI Chess Robot.
Here, readers can indulge in shopping for books, lose themselves in reading, and savor a cup of tea. Here, they can capture the moment with photos, collect stamps, and receive delightful gifts. Here, interaction and experience are the keynotes, and parents can enjoy leisurely strolls with their children.
This year, the book fair has introduced an "Energy Recharge Hub," serving an array of teas, coffees, and ice creams, providing a welcome respite for those in need of a break from the bustling exhibits.
