During the 2024 Tianfu Book Fair, to catalyze the dissemination of premium cultural resources down to the grassroots level, sub-venues across the province meticulously crafted and uted over 900 reading events, revolving around the theme of "Fragrance of Books Enriches Tianfu, Reforms Pioneer a New Phase." These activities spanned book showcases, sales, donations, writer meet-ups, and eminent scholar lectures.

Ranging from households to schools, from administrative organs to enterprises, from military barracks to communities, the fragrance of books permeated all corners of Sichuan. Serving as a crucial measure to advance deep-rooted public reading, the "Seven Enterings” of Scholarly Fragrance activity has rendered a substantial and enduring contribution to the accelerated formation of a society imbued with scholarly fragrance.

Scholarly Fragrance Entering Campuses

During the book fair, over fifty celebrated authors and scholars, including Meng Man, Zheng Yongchun, Shen Shixi, and Ma Boyong, embarked on a series of enlightening cultural and science lectures within campuses.

[Journey of Eminent Minds into Campuses]

Meng Man graced the Shuijingfang Campus of Chengdu No.7 High School, anchoring her lecture around the theme "Elevating Poetic Inspiration to the Azure Heavens - The Power of Ancient Poetry," orchestrating a rendezvous steeped in romance with poetry for both teachers and students. Zheng Yongchun ventured into over ten primary schools in Chengdu, staging mesmerizing science lectures on cosmic exploration. "Uncle Tank" organized reading share-ins themed around "Arriving in a Tank for Reading" for over 1,700 faculty members and pupils in four schools in Suining, inspiring a love for reading and writing among the young attendees.

[Love of Reading · Youth in Bloom]

This year's Tianfu Book Fair established satellite exhibition sites at over ten institutions, including the University of Electronic Science and Technology of China, Southwest Jiaotong University, and Leshan Normal University, thereby initiating a reading campaign across universities. Concurrently, numerous authors such as Ma Boyong, Wang Hongjia, and Jiang Lan ventured into campuses to engage face-to-face with university students, exploring the boundless potential of literature together.

Scholarly Fragrance Entering Communities and Homes

During the book fair, a plethora of cultural activities unfolded fervently across various communities throughout the province. Book exhibitions and sales, reading lectures, and legal education initiatives permeated every nook and cranny of society, allowing the fragrance of books to saturate every corner.

Scholarly Fragrance Entering Administrative Organs and Enterprises

Within the duration of the book fair, a riveting lecture themed around "Deng Xiaoping and the Reform and Opening-up" was delivered in Guang'an. In Ya'an, a sharing event centered on "A Submerged Path of Realist Literature" unfolded. In Meishan, a discourse titled "Cultivating Thought, Elevating the Self" was presented. In Chengdu, enthralling sharing sessions were held at China Resources Group and Shudao Group.

Scholarly Fragrance Entering the Countryside

During the book fair, reading share-ins were staged in General Village of Longtan Town and Baicang Village of Lianhua Town in Zigong, delivering a warm and enlightening reading experience to the villagers and children. On-site staff diligently instructed the villagers on how to harness smartphones for convenient digital reading, further expanding the horizons of rural literacy.

Scholarly Fragrance Entering the Military Barracks

Within the fair period, a series of uniquely themed "Tianfu Book Fair Entering the Military Barracks" activities unfolded in a local military base, providing spiritual nourishment to the "most adorable ones."

Scholarly Fragrance Entering Scenic Areas

During the book fair, exhibitions and sales of distinguished books, cultural innovations, and local cultural products were conducted at select tourist attractions in Sichuan, further deepening the integration of culture and tourism.

In addition, the various sub-venues of the Tianfu Book Fair hosted a plethora of vibrant reading-themed events, such as "Sister Winshare Tells a Story," "Little Book Guardian Volunteers," "Winshare Book Presenter," and "You Buy, I Pay"… Ensuring the fragrance of learning pervaded all of Sichuan!