"The International Bookstore" was established on December 1, 1949, as the first book import and export institution in New China, pioneering the country's book foreign trade and cultural exchange endeavors. Today, "The International Bookstore" has evolved into China International Book Trading Group Co., Ltd., a diversified and comprehensively operated entity engaging in book and journal trade, paper business, asset management, e-commerce, warehousing and logistics, as well as cultural dissemination. However, the brand of the International Bookstore has been passed down.

本At this year's Book Fair, the dedicated area for the International Bookstore will, for the first time, set up a Frankfurt Book Fair Book Zone, showcasing imported original books in a concentrated manner, allowing readers in Sichuan to experience the charm of the world's largest book fair right at their doorstep.